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RESOURCES

Resources for Retail Visual Merchandising

Everything we have published, in one place: written guides, video walkthroughs, retail projects      and the answers we give most often before an order.

Written from the workshop and the shop floor rather than from a trend report: how far apart figures    should stand, how many a window takes, what date to order by, and what a base actually weighs.

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Four ways in, depending on whether you would rather watch it, read it, see it built, or just ask.

Articles by topic

15 articles, grouped by what you are working on rather than by date — so a seasonal window sits with the    window planning it belongs to, not with everything published in the same month.

Boutiques and styling · 5 articles

Boutique guide →

Display and Promotion Ideas for Boutiques

Boutiques are in an exclusive position to really get creative with their displays and promotions.

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How to Dress a Mannequin in 10 Steps

Dressing mannequins and displays is an integral part of promoting clothing ranges, and a dressed figure has been shown to lift sales sharply.

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Boutique Visuals: Choosing Mannequins

Use mannequin displays to show customers what an outfit looks like when it is on, and to satisfy the needs of their sub-brands.

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Boutique Mannequins Used for Networking

Boutiques have a lot of creative freedom when it comes to building a showcase, and mannequins are the cheapest part of that freedom.

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Dress Up Your Boutique

The holidays are a perfect time to get your boutique looking out of this world, because you will have a lot more traffic than usual.

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Choosing and understanding figures · 6 articles

Visual merchandising guides →

3 Steps to Entice Customers

There is more competition in retail than ever before, so the store has to earn the stop before it can earn the sale.

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How Mannequins Influence Buying Decisions

If you do not have mannequins in your store or boutique, you could be making an expensive mistake.

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Choosing a Child Mannequin: One More Variable

As with all marketing displays, there are things to establish first: what the clothing ranges are, and who is actually shopping.

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Antique Mannequins for an Antique Boutique

Antique mannequins are great pieces to have in a vintage boutique, both to display vintage clothing and as objects in their own right.

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A Brief History of the Mannequin

The female mannequin of the 21st century looks more like a real person than ever before, and the same holds true for the way shops use it.

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Female Mannequin Solutions: Avoid the Dud

There are many types of female mannequin, and using one generic figure for every display is where most shops go wrong.

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The guides behind these articles
   Visual merchandising guides · Window display mannequins · Mannequins for boutiques · Back to school windows · Halloween displays · Christmas windows · Bases and stands · Inside the workshop

Which to read first.      A guide answers a question once, in the form you can act on: how far apart, how many, what date to order by.      An article takes one subject further, so it is the better read once you have a decision in front of you      and want the reasoning behind it — a single window, one season, one type of figure.

Send us your floor plan

Window width, ceiling height, and the season you are dressing. We come back with a mannequin count,      a pose mix and a delivered cost.

Send your floor plan
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