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Everything we have published, in one place: written guides, video walkthroughs, retail projects and the answers we give most often before an order.
Written from the workshop and the shop floor rather than from a trend report: how far apart figures should stand, how many a window takes, what date to order by, and what a base actually weighs.
Four ways in, depending on whether you would rather watch it, read it, see it built, or just ask.
15 articles, grouped by what you are working on rather than by date — so a seasonal window sits with the window planning it belongs to, not with everything published in the same month.
Fashion merchandising can have a big impact on your sales, but nothing is as important as your window display.
Read article →Customers that enter your store are sure to notice your mannequin displays, because they promote merchandise the way a rail cannot.
Read article →Designing a retail merchandising display takes a lot of thought and preparation, and the figure is where most of it lands.
Read article →Garment rack, plinth, wall system: a fixture is a multi-purpose display and each one changes how the figure reads beside it.
Read article →Boutiques are in an exclusive position to really get creative with their displays and promotions.
Read article →Dressing mannequins and displays is an integral part of promoting clothing ranges, and a dressed figure has been shown to lift sales sharply.
Read article →Use mannequin displays to show customers what an outfit looks like when it is on, and to satisfy the needs of their sub-brands.
Read article →Boutiques have a lot of creative freedom when it comes to building a showcase, and mannequins are the cheapest part of that freedom.
Read article →The holidays are a perfect time to get your boutique looking out of this world, because you will have a lot more traffic than usual.
Read article →There is more competition in retail than ever before, so the store has to earn the stop before it can earn the sale.
Read article →If you do not have mannequins in your store or boutique, you could be making an expensive mistake.
Read article →As with all marketing displays, there are things to establish first: what the clothing ranges are, and who is actually shopping.
Read article →Antique mannequins are great pieces to have in a vintage boutique, both to display vintage clothing and as objects in their own right.
Read article →The female mannequin of the 21st century looks more like a real person than ever before, and the same holds true for the way shops use it.
Read article →There are many types of female mannequin, and using one generic figure for every display is where most shops go wrong.
Read article →The guides behind these articles
Visual merchandising guides · Window display mannequins · Mannequins for boutiques · Back to school windows · Halloween displays · Christmas windows · Bases and stands · Inside the workshop
Which to read first. A guide answers a question once, in the form you can act on: how far apart, how many, what date to order by. An article takes one subject further, so it is the better read once you have a decision in front of you and want the reasoning behind it — a single window, one season, one type of figure.
Window width, ceiling height, and the season you are dressing. We come back with a mannequin count, a pose mix and a delivered cost.
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