Tel: +86-0769-33218711
E-Mail: info@ysydisplay.com
Add: A1#807, Tianan cyber building, Huangjin Road, Nancheng, Dongguan, China 523000.
Seasonal · back to school
Schoolwear is the one window where the figure has to be the right size, not just the right style. The same uniform on a figure from the wrong band is a different story: too tall and the parent reads it as a teen range, too small and the uniform looks like fancy dress.
Age bands covered5 bands2–4y through 14–16y
Minimum order5 piecesPer model; sizes can be mixed
Price per child figureUSD 110–130Standard fibreglass range
Order byEnd of MayFor an August window, by sea
Sizing
Kids figures are sold by age band because that is how schoolwear is bought. The band matters more than an exact measurement: a size that reads five years old in one range reads six in another, and the uniform hangs differently on each.
Height varies by model and by range, so we work to age bands rather than publishing one fixed size per band. What the table below gives you is what each band is for in a window. If a specific display has to land within a few centimetres of a real child’s height, tell us the measurement and we will match it from the current range.
| Age band | What it is for | How it reads in a window | Notes |
|---|---|---|---|
| 2–4 years | Nursery and early years; low plinth at the front of the window | Reads as a toddler only at close range, so it needs the front of the window | Smallest band; one figure is usually enough |
| 5–7 years | The default primary-school figure | The band most school windows are built around | Pairs naturally with any band above it |
| 8–10 years | Middle primary; the centre of a three-figure group | Bridges the two smaller bands without reading as a teen | The band that makes a trio look like a family rather than a queue |
| 11–13 years | Secondary transition | Closest to adult proportion of the kids ranges | The band parents shop for most often in August |
| 14–16 years | Teen and senior uniform | Can share a window with a small adult figure | Carries junior sizing; adult garments will not fit properly |
Do not scale an adult figure down. A shrunken adult torso has adult proportions — long legs, narrow hips — and reads as a doll. Kids figures are separately modelled, with a larger head-to-body ratio and shorter limbs. It is the single most visible difference between a schoolwear window that works and one that looks uncanny.
Styling
Schoolwear is a uniform, which means the window has very little colour to work with. Legibility comes from silhouette and layering instead: how many pieces are stacked, and whether the outline changes between figures.
A three-piece look — blazer, shirt, tie, with trousers or a skirt — reads at 6–8 m because the blazer breaks the outline at the waist. A single-piece look — just a shirt, or just a pinafore — reads only at 2–3 m and looks like a fitting room. If the window is deeper than 2 m from the glass, dress every figure in three pieces.
The bag and the shoes do more work than people expect. A backpack hung on one shoulder changes the silhouette at the hip, which is exactly where uniform clothing is at its least interesting. Shoes placed on the floor in front of the figure, angled 20° outward, tell the customer the outfit is complete without adding a second mannequin.
Composition
School windows almost always show more than one age, because parents shop for more than one child. Two arrangements cover most cases.
Plinth heights for kids. A child figure on the floor sits below the sight line of an adult walking past, which is why school windows often look empty from the street. Lifting the front figure onto a low plinth brings it into view without making it look like a podium.
Timing
The back-to-school window opens in the second week of August in most northern-hemisphere markets, and the parents who matter are shopping in the last two weeks of August. Working backwards from a 2–4 week production window and 5–6 weeks of sea freight, the order has to be placed by the end of May.
| Stage | When | What happens | If you miss it |
|---|---|---|---|
| Design and pose confirmation | April | Choose age bands, poses and finish; approve colour | Stock poses only |
| Order placement | End of May | 5-piece minimum per model, 30% deposit | Air freight, 3–4× the cost |
| Production | June | 2–4 weeks, longer for custom poses | — |
| Sea freight | July | 5–6 weeks door to door, plus customs | Air freight cuts this to 5–7 days |
| Install | Early August | Window opens; two weeks of full-price selling before term starts | — |
If you have missed the deadline. Buy stock figures in a 5–7 year and an 11–13 year band, then carry the season with props instead: satchels, stacked exercise books, a chalkboard. A stock figure with strong props beats a custom figure that arrives in September.
Questions
Yes from stock, in the models currently in production. Custom poses or custom colours start at 5 pieces per model, because a new pose needs a new mould. Mixed sizes within one model count towards the same 5.
On most kids models the foot is moulded as part of the leg and cannot be swapped. Where a shoe needs to be shown, use a figure with a separate foot plate, or place the shoes on the floor in front of the figure — which reads better anyway at window distance.
No. The proportions differ by design. A 14–16 year band figure is close to a small adult and can carry junior sizing, but anything younger will distort the garment. For teen ranges, a small adult figure is usually the better choice.
Production is 2–4 weeks after approval, then 5–6 weeks by sea. An order confirmed in the first week of June lands in the second half of July, which leaves two weeks for install — enough, but with no buffer.
Send us the age bands and the window width. We will come back with a figure mix and a delivery date that lands before term starts.
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Tel: +86-0769-33218711
E-Mail: info@ysydisplay.com
Add: A1#807, Tianan cyber building, Huangjin Road, Nancheng, Dongguan, China 523000.
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