Are you looking for ideas for bringing your mannequins to life this holiday season? Good for you! So many retail stores simply throw a Santa hat on their mannequin and say that they're done. Getting your displays ready for the holidays should be a fun and creatively satisfying experience. Your efforts are more beneficial if you actually create scenes that evoke holiday feelings of wanting to give in your customers.
Here are a few ideas that you can use in your retail window displays. Use them as a guide or simply as inspiration when designing your showcase display.
A lot of parents will buy clothing for their children during the holiday season. Parents will want to see their children in a certain light. If you create a display that makes children look precious, loving, excited or happy this holiday season, you are sure to pull at the heartstrings of the parents.
Use child mannequins to create Christmas morning scenes. Lighting is important here because harsh lighting and fluorescent lights can detract from the feeling you are trying to communicate. You can even have your window display box dimly lit with lamps, electric candles, or Christmas lights. This is the time of year when you can really increase your sales, so go all out on your displays. You can build a staircase coming down with the children peeking through the bars. They could spot Santa playing with the puppy that he is leaving for them. Another idea is to communicate a child's excitement when they are opening a gift. Or, you can show a child sleeping peacefully by the fire.
Here are some ideas for older children. Teenagers are really like young adults and often buy presents for each other. So, you really don't have to target parents to have an effective teenage window display, but you do want to keep parents in mind. Teenagers are really into accessorizing, so use a lot of your accessories like purses, hats, and jewelry when you set up your mannequins.
An idea involving teenagers could be something like a female mannequin opening her locker to discover a small wrapped gift from a secret admirer. You can have a group of male mannequins hanging around, seemingly uninterested, but one boy is secretly looking at her. You can also set up a 'best friends' scene. You can use a dress mannequin or two to show two girl friends giggling and whispering. Behind them, you can place a shy looking female mannequin and a male mannequin passing her a gift.
Whenever you come up with an idea, ask yourself if it purposely communicates a feeling. Is this a feeling that your target audience is looking to find when they shop in your store? If so, then your mannequins can make a big difference in your sales this holiday season.